Privacy Policy

Wise Digital Strategies, LLC ("Wise Strategies," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website at wisestrategies.io (the "Site") or engage our services.

By accessing or using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Site.

1. Information We Collect

Personal Information You Provide

We may collect personal information that you voluntarily provide when you:

• Schedule a strategy call through our booking system (powered by Cal.com)
• Send us an email or fill out a contact form
• Submit a request form on one of our landing pages, such as a website review or lead generation plan request
• Respond to one of our advertisements on Facebook, Instagram, LinkedIn, YouTube, or X
• Engage us for marketing services

This information may include your name, email address, phone number, organization name, business website, budget or timeline range, and any other details you choose to share.

Information from Advertising Platforms

We advertise on Facebook, Instagram, LinkedIn, YouTube, and X. If you respond to one of our advertisements, we may receive your information in two ways:

• Landing page forms: If an advertisement directs you to a page on our Site and you submit a form there, we receive the information you enter directly, along with the campaign the visit came from.
• In-platform lead forms: Facebook, Instagram, LinkedIn, YouTube, and X offer native lead form units that let you submit an inquiry without leaving the platform. When you submit one of these forms, the platform provides us with the information you entered, which may include your name, email address, phone number, employer or organization, job title, and your answers to any questions we included in the form. Some of these fields may be pre-filled by the platform from your existing account profile. We receive this information under each platform's own terms and privacy policy, and their collection of your data is governed by their policies rather than this one.

Information submitted through an advertisement is used for the same purposes described in Section 2: to respond to your inquiry, schedule a consultation, and communicate with you about our services. We do not sell or rent leads generated through our advertising to anyone.

Information Collected Automatically

When you visit the Site, certain information may be collected automatically, including:

• IP address
• Browser type and version
• Operating system
• Referring URLs and pages visited
• Date and time of your visit
• General geographic location (city/region level)

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and schedule consultations
• Provide, operate, and improve our marketing services
• Communicate with you about projects, services, and updates
• Analyze Site usage to improve user experience
• Comply with legal obligations

3. Sharing of Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

• Service Providers: We may share information with trusted third-party service providers who assist us in operating the Site and delivering our services (e.g., Cal.com for scheduling, Cloudflare for hosting and data storage, and analytics providers). These providers are obligated to keep your information confidential.
• Advertising Platforms: We use Facebook, Instagram, LinkedIn, YouTube, and X to advertise our services. These platforms process data collected through their advertising tools on our Site, and they may use it to measure ad performance, build audiences, and show you our ads. We do not upload or share the contents of your inquiry with these platforms for advertising purposes.
• Legal Requirements: We may disclose your information if required by law, regulation, legal process, or governmental request.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Cookies and Tracking Technologies

The Site may use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device. You can control cookie preferences through your browser settings. Disabling cookies may affect certain Site functionality.

We may also use third-party analytics tools to understand how visitors interact with the Site. These tools may collect information sent by your browser, including pages visited and other usage data.

Advertising Pixels and Conversion Tracking

Our Site uses advertising and measurement tags from the platforms we advertise on, including the Meta Pixel (Facebook and Instagram), Google Analytics and Google Ads tags (including YouTube), and, where active, tags from LinkedIn and X. These tags may record that you visited a page or submitted a form, and they allow us to:

• Measure which advertisements produce inquiries so we can judge whether our advertising is working
• Show you our advertisements again on those platforms after you have visited our Site (commonly called retargeting)
• Build audiences of people with similar characteristics to our existing visitors

These platforms may combine this information with data they already hold about you under their own privacy policies. You can limit this collection through your browser settings, your ad preferences on each platform, or industry opt-out tools such as the Digital Advertising Alliance and the Network Advertising Initiative. Opting out does not stop you from seeing advertisements; it limits how they are targeted.

5. Third-Party Links and Services

The Site may contain links to third-party websites or services, including our social media profile on X, our advertising on Facebook, Instagram, LinkedIn, YouTube, and X, and our scheduling platform (Cal.com). We are not responsible for the privacy practices of these third parties. We encourage you to review their respective privacy policies, including Meta, LinkedIn, Google and YouTube, and X.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it.

8. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to legal obligations.
• Opt-Out: Opt out of receiving marketing communications from us at any time.
• Advertising Preferences: Limit how your information is used to target our advertising through your ad settings on Facebook, Instagram, LinkedIn, YouTube, and X, or through your browser and device privacy controls.

To exercise any of these rights, please contact us at alec@wisestrategies.io.

9. Children's Privacy

The Site is not directed at individuals under the age of 13, and we do not knowingly collect personal information from children. If we learn that we have collected information from a child under 13, we will take steps to delete that information promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Wise Digital Strategies, LLC
Email: alec@wisestrategies.io